"We were obsessed with the science of better sleep"
We studied sleep like scientists, designed like parents.
- CradleSloth Founders (👨🏻👩🏻👦🏻👦🏻 Parents of 2)
Origin story
We used to count the hours we slept, not realizing the problem wasn’t time — it was quality.
Between midnight feedings and 6 AM alarms, we tried everything — stacking pillows, new mattresses, even chiropractor visits. Still woke up sore and tired.
As designers, we stopped searching and started building. The result: CradleRelief™, an ergonomic, antibacterial pillow engineered to help your body actually recover overnight.
Mission / belief statement
We believe great sleep isn’t a luxury — it’s fuel for a better day. Our goal is simple: make world-class recovery accessible to anyone who’s ever woken up feeling worse than when they went to bed.